For SaaS founders who keep losing customers to a four-line dropdown

Replace the cancellation dropdown.
Find out why they really left.

You added a dropdown that says “Too expensive / Not using it / Other.” It doesn’t help you ship a fix. WhyTheyChurn swaps it for one open question, reads the answers, and tells you what to ship next.

Get the weekly digest See how it works
No PII in the answer field
First digest in 7 days
Cancel any week
The cancellation flow, after
Why did you really cancel?
Step 2 of 2

Open-ended by default. We group answers into reasons for the weekly digest — you never read raw text during the week.

Too expensive for what it does
32%
Stopped using it after onboarding
24%
Found something simpler
19%

Last 7 days · 312 cancelled accounts · grouped with k-means, not a regex.

What you get

Three pieces. One weekly digest. A fix, before next churn.

Not a survey tool. Not a churn-prediction dashboard. A small surface that catches the real reason and tells you what to ship.

Reason capture
One open question, not a dropdown.

The default is a text field with a single nudge: “What would have made you stay?” Skip the dropdown entirely when you want signal, not a four-line average.

Too expensive for what it does
Stopped using it after onboarding
Found something simpler
Weekly trend digest
Every Monday, one paragraph.

The top three reasons for the week, the deltas vs. last week, and which cohort drove the spike. In your inbox, not a dashboard.

Founder action playbook
One thing to ship. Every Monday, with the digest.

A short, scoped change to ship this sprint when a reason trends for two weeks running. Not a roadmap, not a Jira ticket — a one-paragraph brief you can paste into Linear or send to one engineer.

  • Reason → scoped fix, not a feature suggestion.
  • Two-week trend before we recommend shipping it.
  • Owner + impact estimate, written for one engineer.
Pricing

Free until the digest pays for itself. Then $19 a month.

One plan covers the basics. Two plans cover the playbook. No per-seat math, no annual contract dance.

Free
$0/ forever
One product, the first 200 reasons a month. Enough to see the trend.
  • 1 product surface
  • 200 reasons / month
  • Weekly digest, in your inbox
  • Last 30 days of reasons
Start free
Most founders pick this
Indie
$19/ per month
For founders running a single product who want the playbook with every weekly digest.
  • Up to 3 products
  • 2,000 reasons / month
  • Weekly digest + export to CSV
  • Last 12 months of reasons
  • Action playbook per reason
  • Slack notifications for spike weeks
Pick Indie
Studio
$49/ per month
For studios running a stable of micro-products. Every product, shared playbook, no per-seat math.
  • Unlimited products
  • 20,000 reasons / month
  • Everything in Indie
  • Cross-product churn view
  • Workspace seats included
  • Priority onboarding call
Pick Studio

Checkout wires up after the first cohort lands. Today you join the waitlist; we email you the day you can pick a tier. In the meantime, take 10 minutes to wire your billing platform and ship the capture widget.

The waitlist

Be the first to recover next month’s churn.

We’re onboarding one cohort of ten founders every two weeks. Drop your email — you’ll get the first digest in seven days and a calendar link for a 20-minute onboarding call.

  • First digest in your inbox in 7 days, regardless of plan.
  • No spam. One digest a week, plus product news you can actually use.
  • Cancel any week. We keep your email only long enough to email you.

Want to talk first? Email us..

Join the waitlist
Ten founders per cohort. Your digest starts a week after you sign up.